Wednesday 4 January 2017

types of brief, negotiating a brief and opportunities.

Different types of brief

Contractual: A contractual brief is a brief that the film maker signs that says the film maker must do what the brief specifies. A contractual agreement makes sure that you are guaranteed a certain amount of pay for the work you do but the work of a filmmaker can sometimes be hindered because in these agreed contractual situations filmmakers are often given deadlines for their work to be finished by also if the client changes their mind about some part of the contract there isn't anything they can do about. If you were making a huge production with an extremely large budget you would always do a contractual brief because there is too much as stake for you to risk any other type of brief

Negotiated: A negotiated brief is when the film maker may have a problem with something specified by the client and will negotiate with them on alternatives to their idea or some way to do fix your problem but keep with what the client wants. This can also happen with actors and filmmakers such as when George Lucas was making the original star wars trilogy many of the actors such as Harrison Ford advised against some very bad decisions.

Formal: The filmmaker is given a brief on what the client wants that they have both discussed and agreed on beforehand. Because the brief is discussed before hand and agreed to the filmmaker and client know what is possible and what is going to be made. A problem with this however is that if the client changes their mind then the filmmaker may refuse to make changes.

Informal: This is usually not written down, instead the client and filmmaker just discuss the requirements for what they want made.This is very bad for the client and filmmaker because there is nothing stopping the client from not paying the client because there is no proof that the client hired them to make the same goes for the film maker their is no proof that the client hired them so they can just choose not to make it.

Commission: This is where a client asks a large media company for a product the company then pays another smaller company to create it then the larger company gives the product to the client. An issue with this is that the client doesn't get much involvement with the actual creation process they just say what they want and the media handles it from there.
Tender: Is when an offer for a supply of goods is made.

Co operative: This is where there is usually two companies hired by the client and after being given the brief they begin to work together to do what the client wants. This can be an issue as the two companies may have conflicting views on what the clients product should be like.

Competition: Many different companies see the brief  and then work to complete a product using the brief and the client chooses the best one and as a reward publishes the work. The companies may put a lot of work into making a very good product only to not win and have wasted their time. An example of this is the competition launched by channel 4 to create an advert about disability to be shown before the Rio Olympics.

Negotiating a brief
We had little to no room to negotiate the brief, our client was very insistent on the way they wanted the film to be and were very specific and controlling during shooting. We were also rushed for time so the planning we could of done with the client did not happen due to us being given very little time to get to know their needs.

You as the film maker are able to interpret the brief in anyway you think is best for the client if they have not specified how they want certain parts of the film to be made, it is up to you as the film maker to take the initiative and create it as best as you can.

(We sent a link to the video and a small survey to the client to get feedback on the final product we will make changes to the product based on their response.)

The reasons that there will be amendments to the final product is because of budget, a lack of money is always an issue with productions and can put a damper on the hopes of the client and another reason is because of conditions that the client specified must be in the video. With all of the things the client wants to be in their video it can be too long when it is edited together so a lot of footage has to be cut out to fit in the things they say they must have.

Opportunities
Someone might respond to a brief because they believe they have the skill set and talent to make the ideas indicated in the brief a reality. They also may respond to it because they believe it will further their career or make them a lot of money.

I believe we had many opportunities for self improvement in this task as we learned part of what its like to work for a real client and the up and downs that come with, we also experienced some of the things that can go wrong while filming such as people walking into shot or problems with sound. We had a problem with the audio we recorded but we could not re-record it so we had to just work with what we had and find ways to make the audio sound better.

I learned how to make sounds clearer through editing and how to use adobe premier to sync up audio with video.

I contributed to the product brief by suggesting different ways in which different scenes could be shot and providing information on equipment we were using.


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